Liverpool Convention Bureau will be taking Beatle-mania to IMEX America this year as part of an initiative to drive larger conferences from the USA to Liverpool. The bureau will be exhibiting at the show for the first time, accompanied by destination partner ACC Liverpool, who previously attended in 2011. Both organisations will be exhibiting on the VisitEngland stand. 2012 is a significant year for Beatles fans as it marks 50 years since the ‘Fab Four’ played together for the first time, and the opening day of IMEX America coincides with John Lennon’s birthday. To celebrate, Team Liverpool are hosting a Beatles themed party on the stand with music, hospitality and some special gifts along with advice on how to incorporate The Beatles into events and conferences. There is also a ‘Ticket to Ride’ competition for visitors to the stand, who can enter to win an all expenses paid familiarisation trip to Liverpool including transport and accommodation. With the USA a key market for the city, both the Liverpool Convention Bureau and ACC Liverpool will be targeting large conferences and events from American buyers, particularly in light of Exhibition Centre Liverpool, due open for business at ACC Liverpool in 2015. Kate Currie, Convention Bureau Manager comments: “America is a developing market for Liverpool and this exhibition provides the perfect opportunity to illustrate the city’s range of world class venues, its heritage, dedicated and friendly service and standing as one of the UK’s best conference destinations. We look forward to taking one of our most famous exports, The Beatles, to the exhibition and highlighting all that’s best about our destination”. Kerrin MacPhie, Director of Sales at ACC Liverpool, said: “IMEX America gives us an ideal platform to talk to thousands of hosted buyers about latest developments at ACC Liverpool, including Exhibition Centre Liverpool which will take our total interlinked and flexible event space from 7,125m2 to 15,225m2. We will be looking to forge relationships with new contacts in the exhibition market and develop them over time as we enter our next exciting phase. “Standing on Liverpool’s world-renowned waterfront, our international connectivity thanks to two airports in the region and our connections to London and beyond are all key factors that will be of interest to the IMEX audience”. Liverpool Convention Bureau and ACC Liverpool will be exhibiting at IMEX America, 9-11 October on stand 814.