The Visitor Economy, worth £4.53bn and supporting over 53,500 jobs, continues to develop as a major growth sector bringing both economic benefits and reputational advantage to the City Region. 0 most popular city for overseas visitors 0 GVA 0 People Employed As the official Tourist Board or Destination Management Organisation (DMO) for Liverpool City Region; the LEP Visitor Economy team work in partnership with the private and public sectors to further develop the potential of the visitor economy and to maximise its significant contribution to the economy of the City Region. Key activities for the LEP Visitor Economy team include developing Visitor Economy strategy, influencing national policy agenda, research and intelligence (including external research commissions via the in-house North West Research & Strategy Service), funding and business support, quality and awards, destination awareness and skills development.
