Visitor Economy

The Visitor Economy, worth £4.9bn and supporting over 57,000 jobs, continues to develop as a major growth sector bringing both economic benefits and reputational advantage to the City Region.




People Employed

As the official Tourist Board or Destination Management Organisation (DMO) for Liverpool City Region; the LEP Visitor Economy team work in partnership with the private and public sectors to further develop the potential of the visitor economy and to maximise its significant contribution to the economy of the City Region.

The LEP Visitor Economy Board develops Visitor Economy strategy, influencing national policy agenda, funding and business support, quality and awards, destination awareness and skills development.

Visitor Economy Board

The Visitor Economy Board oversees progress on the delivery of the Destination Management Plan. The board help shape and develop vision and strategy within the visitor economy and monitor performance across the LCR. They also act as the strategic advisory and decision making body for visitor economy across the region and serve as a national and regional interface for LCR VE. The main sub-regional initiatives include skills, transport, funding and sector development. It meets 4 times a year.

Bill Addy

Liverpool BID Company

Paul Askew

The Art School Restaurant

Liz Chandler


Steven Connolly

Liverpool ONE

Peter Hampson

British Resorts and Destinations Association

John Irving

Liverpool John Lennon Airport

Marcus Magee

Hilton Liverpool

Claire McColgan

Culture Liverpool

Edward Perry

Knowsley Hall

Bob Prattey

Arena and Convention Centre Liverpool

Stephen Roberts

Crowne Plaza, Liverpool

Laura Pye (Chair)

National Museums Liverpool