For all Tourism, Hospitality and Leisure Businesses A great opportunity to get up to date with all the latest tips and techniques for using the main social media platforms to reach new audiences, boosting your sales – and helping you stay one jump ahead of the competition in 2019! Who is this course for Owners or managers of tourism, hospitality and leisure businesses Sales and marketing executives or managers – directly employed by a tourism, hospitality or leisure business Those responsible for using social media and online marketing to promote their business Those who may already be using social media well for the business, but who want to take it to the next level – building brand, engagement, reputation, sales and ‘bookability’ Please note – all delegates must be directly employed by a tourism, hospitality or leisure business, or own a tourism, hospitality or leisure business (where the core function is the provision of food, drink, accommodation, travel or leisure services) Who is this course not for Those who have no control over their business presence online Anyone not directly employed by a tourism, hospitality or leisure business Complete beginners – anyone who has no experience of social media Those who may be ‘good at social media’, but have little or no responsibility for decision-making or sales improvement in the business Anyone whose social media activities are managed by an external head office or marketing agency – or who does not have the authority to implement new ideas or make changes to content Marketing, sales or social media consultants, trainers or agencies Your Course Leader – David Allen David has been training and coaching managers, business owners and their teams in the tourism, hospitality and leisure sector for over 25 years. His specialisms include sales – particularly online sales and marketing, social media, making tourism businesses ‘more bookable’, reputation management, revenue generation across the business, budgeting, forecasting, cost control, customer service, product standards and team development. David has a very strong track record and reputation, working with Tourism Growth in the Liverpool City Region and around the UK, for helping business owners and managers to drive up sales, productivity and profits. Hugely popular, David brings great energy to his courses, and is dedicated to ensuring that delegates leave with a wide selection of hints, tips, tools and techniques to use back in their businesses. Tourism Growth are pleased to confirm that a preferential rate of £95 +vat, per person per course, is available to Visit Liverpool partners. That’s a saving of £40 +vat! The normal price for attending this course is £135 +vat.