Visitor Economy

The Visitor Economy, worth £4bn and supporting over 50,000 jobs, continues to develop as a major growth sector bringing both economic benefits and reputational advantage to the City Region.


most popular city for overseas visitors


People Employed

As the official Tourist Board or Destination Management Organisation (DMO) for Liverpool City Region; the  LEP Visitor Economy team work in partnership with the private and public sector to further develop the potential of the visitor economy and to maximise its contribution to the economy of the City Region.

Key activity of the LEP Visitor Economy team is developing Visitor Economy strategy, influencing national policy agenda, research and intelligence (including external research commission and the in-house North West Research Service), funding, business support, quality and awards, destination awareness and skills.

Visitor Economy Board

The Visitor Economy Board oversees progress on the delivery of the Destination Management Plan. The board help shape and develop vision and strategy within the visitor economy and monitor the performance in the LCR. They also act as the strategic advisory and decision making body for visitor economy across the region and serve as a national and regional interface for LCR VE. The main sub-regional initiatives include skills, transport, funding and sector development. It meets 4 times a year.

Sara Wilde McKeown (Chair)


Sarah Barrett

Liverpool John Lennon Airport

Lynn Ben-Yousef

Darkstar Laser Tag

Chris Bliss

Liverpool ONE

Liz Chandler


Andrew Cornish

Liverpool John Lennon Airport

Andrea Nixon

Tate Liverpool

Edward Perry

Knowsley Hall

Bob Prattey

Arena and Convention Centre Liverpool

Stephen Roberts

Crowne Plaza, Liverpool

Enda Rylands

Ramada Plaza, Southport

Lorna Tyson

Mere Brook House