The Visitor Economy, worth £3.8bn and supporting over 49,000 jobs, continues to develop as a major growth sector bringing both economic benefits and reputational advantage to the City Region. 0 most popular city for domestic visitors 0 GVA 0 People Employed As the official Tourist Board or Destination Management Organisation (DMO) for Liverpool City Region; the LEP Visitor Economy team work in partnership with the private and public sector to further develop the potential of the visitor economy and to maximise its contribution to the economy of the City Region. Key activity of the LEP Visitor Economy team is developing Visitor Economy strategy, influencing national policy agenda, research and intelligence (including external research commission and the in-house North West Research Service), funding, business support, quality and awards, destination awareness and skills. From 1 July 2015 the LEP reached an agreement with Liverpool Vision for Marketing Liverpool to deliver destination marketing for Liverpool City Region for a three year period. Marketing Liverpool now manage the Visitor Economy membership scheme, deliver destination marketing activities and manage Liverpool Convention Bureau.