Visitor Economy

The Visitor Economy, worth £3.8bn and supporting over 49,000 jobs, continues to develop as a major growth sector bringing both economic benefits and reputational advantage to the City Region.

Visitor Economy Board

The Visitor Economy Board oversees progress on the delivery of the Destination Management Plan. The board help shape and develop vision and strategy within the visitor economy and monitor the performance in the LCR. They also act as the strategic advisory and decision making body for visitor economy across the region and serve as a national and regional interface for LCR VE. The main sub-regional initiatives include skills, transport, funding and sector development. It meets 4 times a year.

Sara Wilde McKeown (Chair)


Chris Bliss

Liverpool ONE

David Brown


Andrew Cornish

Liverpool John Lennon Airport

Andrea Nixon

Tate Liverpool

Edward Perry

Knowsley Hall

Bob Prattey

Arena and Convention Centre Liverpool

Stephen Roberts

Crowne Plaza, Liverpool

Enda Rylands

Ramada Plaza, Southport

Lorna Tyson

Mere Brook House