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Research Services

A core element of work at the LEP is providing research and intelligence about Liverpool City Region and key growth sectors.

North West Research & Strategy (formerly known as England’s Northwest Research Service) is a full-service research agency operated by Liverpool City Region Local Enterprise Partnership. The service was established in response to market demand for the type and quality of information that has guided the work of the Local Enterprise Partnership, and formerly The Mersey Partnership, for over a decade.

We have a particular interest and specialism in the tourism industry and event impact evaluation from our unique position based within the LEP  which operates the City Region’s official Tourist Board, VisitLiverpool. We work alongside leading tourism professionals, collating and providing key statistics which inform the vision and strategy of tourism development for the City Region.

Our services

Research is an essential part of business strategy, providing evidence and knowledge to support growth. North West Research & Strategy helps clients gain competitive advantage by providing meaningful and robust intelligence to inform strategy development, targeted marketing and product development. The typical research services we offer are, 

  • Qualitative Research
  • Face to Face / Depth Interviews
  • Online Surveys
  • Focus Groups
  • Desk Research & Review
  • Data Analysis
  • Benchmarking & Market Analysis
  • Strategy Development
  • Branding & Marketing Audits
  • Profiling & Segmentation
  • Economic Impact Analysis

Further details can be found in our brochure ‘Informing Confident Decision Making’

Liverpool City Region Visitor Economy – Facts & Figures

North West Research & Strategy also collates visitor economy data for the Liverpool City Region. Statistics include the annual economic impact of the visitor economy in terms of volume and value, monthly hotel occupancy rates and national data such as the International Passenger Survey results.

The data headlines are published in our Data Summary, available to download. The monthly hotel occupancy results are also available here.

To learn more about our research services and to discuss your research requirements contact Peter Sandman, Head of Visitor Economy Development, to discuss your research requirements on 0151 237 3916/peter.sandman@liverpoollep.org

“Monitoring and evaluating past success and indeed failure is fundamental to any organisation that wants to target its products or services cost effectively. The excellent service provided by North West Research and Strategy has not only helped develop our own Wirral Destination Marketing delivery plan, but has also been used by the borough’s key event organisers, to help create sustainable events that attract hundreds of thousands of visitors to Wirral year after year.”

Juggy Landay, Destination Marketing Manager, Wirral Council

“The work that you have done in the past for us, which I hope you will continue to do in the future, has always been excellent, met its aims and delivered concrete evidence for us to demonstrate the positive impacts of our events programme on the local visitor economy and met with the outcomes required in order to comply with ERDF funding guidelines.”

Culture Liverpool

“North West Research and Strategy provided a high quality, cost effective piece of work including useful insight and a clear analysis.  Their knowledge of our industry has proven invaluable and I look forward to working with the team in the future.”

Denise Harris, Director, SK Events