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Research Services

A core element of work at the LEP is providing research and intelligence about Liverpool City Region and key growth sectors.

North West Research & Strategy (formerly known as England’s Northwest Research Service) is a full-service research agency operated by Liverpool City Region Local Enterprise Partnership. The service was established in response to market demand for the type and quality of information that has guided the work of the Local Enterprise Partnership, and formerly The Mersey Partnership, for over a decade.

We have a particular interest and specialism in the tourism industry and event impact evaluation from our unique position based within the LEP  which operates the City Region’s official Tourist Board, VisitLiverpool. We work alongside leading tourism professionals, collating and providing key statistics which inform the vision and strategy of tourism development for the City Region.

Our services

Research is an essential part of business strategy, providing evidence and knowledge to support growth. North West Research & Strategy helps clients gain competitive advantage by providing meaningful and robust intelligence to inform strategy development, targeted marketing and product development. The typical research services we offer are, 

  • Qualitative Research
  • Face to Face / Depth Interviews
  • Online Surveys
  • Focus Groups
  • Desk Research & Review
  • Data Analysis
  • Benchmarking & Market Analysis
  • Strategy Development
  • Branding & Marketing Audits
  • Profiling & Segmentation
  • Economic Impact Analysis

Further details can be found in our brochure ‘Informing Confident Decision Making’

Liverpool City Region Visitor Economy – Facts & Figures

North West Research & Strategy also collates visitor economy data for the Liverpool City Region. Statistics include the annual economic impact of the visitor economy in terms of volume and value, monthly hotel occupancy rates and national data such as the International Passenger Survey results.

The data headlines are published in our Data Summary, available to download. The monthly hotel occupancy results are also available here.

To learn more about our research services and to discuss your research requirements contact Peter Sandman, Head of Visitor Economy Development, to discuss your research requirements on 0151 237 3916/peter.sandman@liverpoollep.org

“We have worked with North West Research on a number of high profile visitor and research studies such as The 2018 Open, while we have also just commissioned them to undertake a large visitor and research work for The Sefton Coast. At all times the quality of service offered by North West Research has been excellent and many times they go above and beyond when asked. I would have no hesitations of using their services again in the future and would highly recommend them to partners and colleagues.”

Mark Catherall, Service Manager – Tourism, Sefton Council

“PSVT commissioned the North West Research Agency in 2017 to undertake audience research, benchmarking and a commercial review to inform PSVT’s new 5 year strategic plan. The intelligence has proved invaluable in shaping our ambitious plans and ensuring they are robust, relevant and realistic. Pete and Steve have also provided a lot of added value in helping us to identify the next steps in our journey. We always enjoy working with them and value their knowledge and expertise.”

Katherine Lynch, Director of Heritage, Port Sunlight Village Trust

“We have worked with the North West Research Service for a number of years, on a wide range of projects including visitor profiling and exhibition evaluations. The team are easy to work with, producing reliable information with the minimum of fuss, and they are consistently very competitive on costs. By providing quality insight into our audiences, NWRS have helped us build our audience, in terms of both diversity and volume.”

Alison Glascott, Marketing & Communications, National Museums Liverpool